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A warm and welcoming reputation, despite its chilly Nordic roots and location on the country's west coast. For a staid and respectful place (Volvos are made here), with formal public buildings and grand avenues, it has a very youthful energy... which might have something to do with the presence of 60,000 students, who help make it Scandinavia's biggest university town. All of which means that you can expect an austere official facade, with a very warm-hearted interior.