A Girl’s Guide to Shopping in Vienna

From the stunning cobbled streets fringed with beautiful Baroque buildings, to the coffeehouses that draw people in with their rich scents and cosy vibes, Vienna is a real cultural, culinary and historical gem.

Whether you’re planning a hen do or want to get away somewhere with your best friends for a birthday treat, the capital of regal Austria should be a prime contender for a girly holiday. Along with daydreaming in the incredible imperial palaces, perusing the works of creative geniuses at the many art galleries and sampling some spectacular sweet treats, Vienna is also the perfect place to shop ‘til you drop. From finding delightful souvenirs to splashing some cash on a new wardrobe, this continental city has something for everyone.

Luxury labels in the Goldenes Quartier

Forming part of the city’s first district, this exclusive shopping area is home to some of the biggest designers from across the globe. Just around the corner from the elegant Kohlmarkt, it’s the perfect place to enjoy a first-rate shopping experience in beautiful historic surroundings. Browse couture at the Valentino, Prada and Chanel flagship stores before shopping for gorgeous accessories and shoes at Jimmy Choo and Louis Vuitton.

Trend-setting at high street stores

If you’re after the latest fashions at pocket-friendly prices, you’ll want to spend the day on Vienna’s most popular shopping street. Over a mile long and boasting a wide range of stores, Mariahilfer Straße is the city’s shopping mecca. You’ll find fashionable European high street staples like H&M, Mango, Zara and Pull & Bear, as well as popular city department stores. The street is also lined with great cafes where you can enjoy a drink or refuel with a spot of lunch.

Independent gems in the Old City

If chains aren’t your thing, head to the cobbles of Old Vienna and discover the independent stores tucked away along a network of side streets. Many exceptional fashion stores from a variety of different European countries have made a home here, offering an array of styles that you won’t see anyone else in. Plus, if you want some gifts to take back home that are a little unique, you’ll find plenty to choose from in the Old City, including a selection of divine delicacies, amazing accessories and handcrafted porcelain pottery.

Fascinating finds at flea markets

If you fancy yourself a bit of a bargain-hunter, a trip to Naschmarkt on a Saturday morning should definitely be on the cards. From kitsch trinkets to antique treasures, your group will have a great time browsing the vibrant selection of wares on sale at over 400 stalls. For a smaller market that boasts high quality jewellery, decorations and gifts, the Handicraft Market in the seventh district is well worth a visit.

Gemstones and jewellery in Kohlmarkt

This sophisticated shopping area at the very heart of the city, known locally as the ‘Golden U’, is a must-see, whether you’re after your next piece of bling or just window shopping. Home to renowned Austrian jewellers such as Wagner, Schullin and Bucherer, you can also peruse the glittering shelves of the Cartier, Tiffany and Chopard stores. If you want something a little more exclusive, take a trip to the prestigious Dorotheum Auction House, which is over 300 years old.

 Festive cheer at the Christmas markets

If you and your friends are visiting in December to get yourselves in the mood for Christmas, you’ll be lucky enough to have the chance to visit the world-renowned festive markets. While the wide range of stalls that sell artisanal produce and handicrafts are a major draw, what really sets the Vienna Christmas markets apart are their amazing locations. From awe-inspiring views of the iconic Belvedere Palace to the impressive surrounds of the City Hall, these Christmas markets are as atmospheric as they come.