Manchester Airport to focus on Yorkshire and Cheshire markets at special trade event

The trade team at Manchester Airport are taking their annual ‘Manchester Airport showcase’ out on the road in a bid to win back passengers from competing airports.

Following on from the success of last year’s ‘Manchester Rocks’ event, Manchester Airport is planning two further travel trade events in Chester and Leeds on the 25th September at Chester Racecourse starting at 6pm and then at Aspire, Leeds on 26th September at 6pm.

The aim will be to engage with the local leisure and business travel agents to increase awareness and sales, making Manchester the airport of choice within its larger catchment area.

The airport wants to win back passengers from other airports in the region as it looks to build its low cost offering in competition with them. Many travellers who are currently living within the two hours catchment area for Manchester are choosing to use other airports.

The evening will bring a selection of Manchester’s airline and tour operator partners together with the local travel trade; giving airlines and operators who do not have representatives on the road a chance to meet a mix of around 200 key travel agents in the areas of Leeds and Chester.

In the last 12 months, Manchester has seen steady growth in passenger numbers which has resulted in an 8% increase compared with 2011. Manchester has seen also see an increase in market share, where other airports in the North West have declined.

Bev Ridyard, Head of Aviation Marketing for Manchester Airports Group (MAG), said: “The events we have held within the Greater Manchester area were a huge success and we can attribute that to the increase in market share for Manchester. We now want to increase that awareness and that’s why we are moving into our wider catchment area. Cheshire and Yorkshire are hugely important regions as they’re in close proximity to our location. It’s important for us and our airlines that the travel trade know about Manchester and what we can offer the business and leisure passenger.

“The events will offer opportunities to strengthen existing and new relationships with business and leisure travel agents in each area, driving awareness of current products and services available. Manchester might not currently be first choice for passengers in those areas and we want to change that.”

The format of the evenings will provide a ‘market place’ of fun activities, food and refreshments. Each airline and tour operator has their own stand to showcase their Manchester offering to agents.

Spaces are now very limited so to book a place for you and a colleague please email Jennifer.lam@manairport.co.uk

ENDS

For more information please contact the MAG press office on 0161 489 2700 or email press.office@manairport.co.uk

Published on: 24/09/2012 16:23:59