‘Fly Manchester’ targets the low cost market

8th April 2013

Manchester Airport, the global gateway of Northern England, launches the second phase of the ‘Fly Manchester’ campaign today, targeting the low cost sector. The low cost campaign aims to win them back and encourage them to use their local airport. Currently, over 1 million passengers from Greater Manchester use other airports to fly from, when similar routes operate at their local airport.

Manchester Airport has overtaken other airports in recent times in terms of the number of low cost routes available. As an example, easyJet will serve 32 routes from Manchester this summer, Ryanair will serve 34, Jet2.com will serve 39 and Monarch will serve 43 routes.

Ken O’Toole, Chief Commercial Officer for MAG, owners of Manchester Airport, said: “We have an unrivalled network of services – and our range of low cost destinations continue to prove popular with flights to Spain, Greece, Egypt and Turkey boosting the options for Summer 2013. Manchester has more low cost flight options than other northern airports – with almost 100 low-cost flights on offer to different routes here.

“The low cost campaign is focussed on attracting passengers back to Manchester who might not be aware that we have increased our range of services over the last year. Airlines have increased their offering this summer and we’ve seen a positive increase in passenger numbers but we’re not stopping and want to continue to attract passengers from across the North of England.”

At the start of 2013, Manchester Airport launched its ‘Fly Manchester’ campaign to promote the range of services available this summer and win back passengers from its catchment area that currently travel to other airports. Manchester Airport's catchment area is already home to 22 million people and its extensive ground transport infrastructure and on-site rail, bus and coach interchange means 60% of all UK businesses are within a two-hour drive of the airport.

Statistics released recently by the Civil Aviation Authority (CAA) showed that Manchester has seen the largest rise in terms in passenger numbers over the last year, with an increase of 847,000 (4.5%) to 19.7million passengers. The airport has its sights firmly fixed on going over the 20m passenger mark this year.

Popular low-cost airline operators like easyJet, Jet2.com, Ryanair, Monarch, Germanwings and Norwegian all have numerous routes from Manchester Airport to destinations such as Moscow, Prague, Warsaw, Ibiza, Cologne and Stavanger this year helping to cement Manchester Airport as the North West’s low cost airport. Other popular destinations this summer from Manchester are likely to include Athens, Sharm El Sheikh, Corfu, Santorini, and Zante.

Manchester Airport is the global gateway for the North of the UK and the largest airport outside London with over 200 destinations served by 65 airlines. For more information about flights visit: www.manchesterairport.co.uk

ENDS

For more information, contact the Manchester Airport press office on 0161 489 2700 or email: press.office@manairport.co.uk

Notes to editors

• CAA survey data was used to identify Manchester Airport’s penetration in various surrounding counties.
• Manchester Airport was recently rated best value UK airport in the YouGov Brand Index March 2013 - Best UK Airport (on Value). Research conducted by YouGov found Manchester Airport top in BrandIndex Value measure when reviewing all data between 22 May 2012 and 26 March 2013. All data was collected using an online survey and respondents were members of the YouGov panel. The 23,699 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted daily between 22 May 2012 to 26 March 2013.
• MAG now serves nearly 42 million passengers through its ownership and operation of the airports of Manchester, London Stansted, East Midlands and Bournemouth. Its property and facilities management arm, MAG Property, is responsible for the Group’s estate and also the development of Airport City, the focal point of Greater Manchester’s Enterprise Zone.

Published on: 08/04/2013 09:46:09