Manchester Airport jets onto small screen
For the first time in 73 years Manchester Airport will be on your TV screens with Captain Parks taking centre stage to promote their value car parks -JetParks.
The campaign starts on Monday 18th January and runs for 4 weeks for the ITV Granada and Channel Four North region to inform viewers of the super cheap car parking on offer at the airport.
With 3,000 car park spaces between JetParks 1, which opened June 2009, and JetParks 2, opening a month later, the two car parks have been met with extremely positive passenger feedback.
Andrew Harrison, Manchester Airport’s Commercial Director, said: “We are all very excited to be branching out into TV adverts for the first time. The purpose of the adverts is to highlight to passengers how cheap and easy it is to get safe and secure parking at Manchester Airport. We are dedicated to offering passengers a range of car parking options that suit all needs and budgets from valet parking to JetParks.”
This budget car park option is proving popular for passengers looking for cheap secure car parking at Manchester Airport during the credit crunch. With buses to the three terminals every 15 minutes you can turn up to the car park and be sat on your flight before you know it.
With prices starting from just £2.99 a day it suits every budget from long weekends away to business meetings abroad to a full weeks family holiday parking without breaking the bank.
Paul Bennett, Art Director, WRG who worked on the creative brief, said: “Having developed the successful JetParks brand, we were delighted to be able to bring Captain Parks to life - a very dapper pilot with smooth moves and a really big ego. Our press campaign featuring Captain Parks has been a great success and exceeded Manchester Airport’s targets, we know that he’ll work even harder on his small screen debut on ITV1 Granada and Channel 4 North.”
The animated advert fronted by lovable pilot Captain Parks will be shown in-between popular TV shows such as Coronation Street, Deal or no Deal and This Morning.
To take advantage of this great value parking option or to see the advert please visit jetparks.co.uk
15th January 2010
Published on: 15/01/2010 10:52:26