Right in the middle of Denmark’s Jutland Peninsula
Billund is a company town dedicated to small, brightly coloured plastic blocks. Lego has its worldwide headquarters here, and 90% of all the world’s Lego is made nearby. This small, perfectly kept town soon gives way to a beautiful hinterland noted for some of Europe’s most startling prehistoric finds.
Inside Legoland, fans of the little coloured bricks can pick up a vast range of Lego-related toys, clothing, gadgets and quirky souvenirs. While the town itself does have some shops, a more varied retail experience can be enjoyed in Vejle, a city around 30km east of Billund. Over the years, Vejle has evolved from a quiet market town into a bustling urban hub, and its pedestrianised shopping area makes for pleasant wandering. While you’re there, check out the city’s iconic windmill. In July, don’t miss Vorbasse Market – a vast spectacle featuring hundreds of stalls, travelling fairs, pet breeders and more.
Food & Drink
Billund is no culinary leader, but it has several places for a good feed. Those with kids in tow can satisfy their brood with pizza and ice cream at Ristorante il Bambino (Ellehammers Alle 3). Visitors to the Legoland theme park unsurprisingly have plenty of kid-friendly dining options, such as the Knights’ Table grill, the Polar Pizza & Pasta diner next to Penguin Bay, and Wild West flavours in the Saloon. Several good restaurants can be found inside hotels, such as the eateries at Hotel Propellen (Nordmarksvej 3): Restaurant Ruth, Restaurant Ludwig and Restaurant Pejsestuen. Plenty more dining options are available in Vejle.
Rock out to a first-class line-up of Danish and international musicians just over an hour’s drive from Billund. This festival in Aarhus is relatively young, but growing fast, and attracts an impressive selection of well-known international names.
6th of July Jazz & Blues Festival
Enjoy a series of local and international jazz and blues concerts in waterside Fredericia, around 50 minutes from Billund. Most events at the festival are free.
Under an hour away from Billund in Skanderborg, this event prides itself on being “Denmark’s most beautiful festival”. First established in 1980, the festival is now held every year in the second week of August on a site bursting with natural beauty – think leafy emerald canopies and camping near lakes.
Halloween at Legoland
Things get pretty spooky come autumn in Legoland, when a host of creepy characters such as ghosts, witches, monsters and vampires emerge from the shadows. Halloween activities tend to take place during autumn half term in October.
End of season fireworks at Legoland
As Legoland’s season draws to a close, see the dark night sky over King’s Castle burst into light with an explosion of colour at the end-of-season fireworks extravaganza.
From simple beds to something a bit more memorable, find clean, comfortable and unassumingly stylish accommodation in and around Billund. With Legoland the town’s main tourist draw, Hotel Legoland (Aastvej 10), with its Lego-themed rooms, seems the obvious choice for families (and the young at heart) after fun accommodation near the action. Those on a budget can opt for Zleep Hotel (Passager Terminalen 4), which provides simple and functional rooms close to the airport. For relaxation in the countryside, Brunbjerg Apartments (Almstokvej 20) fuse cosy farmhouse ambiance with modern comforts, just a short drive from Billund centre.