Airport doodles across Manchester
MAG Developments, the property and development arm of the Manchester Airports Group, today launched its first-ever mainstream advertising campaign with the help of local advertising agency BJL.
The commission is part of MAG Developments’ on going re-branding, which is aimed at raising the profile of the business, which contributes around 25% of the Airport Group’s total profits. The campaign features the artwork of illustrator David Bray, whose previous clients have included Harvey Nichols, Sony Records, Time Out and MTV. It focuses on the thoughts and ideas often found in ‘desktop doodles’ and ‘notepad scribbles’ – and is aimed at promoting Manchester Airport as more than just a place where you can board a flight, but instead as an all encompassing business destination and accessible transport-hub.
Stephanie Mullenger, Business Development Director, MAG Developments, said: “We’ve completely re-evaluated how we do business and having become much more customer-service focused, the campaign brief was about challenging potential customers to completely reconsider the airport as more than just a place where people and cargo arrive and depart, but instead as one of the premier business destinations in the region – that just so happens to have access to direct worldwide flights.
“We’re delighted with the artwork and hope that by starting to change perceptions we can attract some of the top businesses from across the North, which may never have previously considered the airport as a location simply because its operations aren’t focused around aviation or freight. The airport has so much more to offer – with the facilities and infrastructure that are already in place here, it has all of the elements of a self-contained city with everything that businesses big and small require.”
The new artwork will be visible across Manchester at the M-Site poster locations between 07/06/10 – 04/07/10; and at the M-Site banner locations between 14/07/10 – 14/08/10.
Jackie Holt, Partner, BJL, said: “We’ve loved working with the team at MAG Developments on such an important campaign. Our aim for the creative has been to develop an eye-catching, informative and memorable campaign that will encourage commuters to reconsider the airport as a destination for their business; the fact that the campaign will be on such high profile sites along Princess Parkway and the City Centre will give us great visibility and impact. “
The MAG Developments has an investment portfolio of more than £320 million and manages an estate of over 5000 acres; 200 buildings and 850 customers. It currently has offering of around 118,000 square feet of office space to let in Manchester. For more information go to www.mag-developments.com
Published on: 14/06/2010 12:55:16