- Dutch airline profiles new Economy Comfort product with a stunt that has to be seen to be believed -

KLM today celebrated its new Economy Comfort zone with a spectacular ‘gliding act’ performed by the infamous Dutch magician Ramana at Manchester International Airport. Ramana’s act ties in with the launch of KLM’s new advertising campaign ‘Choose Your Personal Kind of Comfort’, which will now feature throughout Terminal 2.

The impressive stunt saw passengers sitting on invisible seats, seemingly floating on air and was designed to highlight the extra recline and leg room offered by the Economy Comfort zone.

To be in with a chance to win a pair of return Economy Comfort flights to Hong Kong courtesy of KLM visit the airline’s Twitter account at www.twitter.com/KLM_UK or the airport’s Twitter account at www.twitter.com/manairport and Re-Tweet photography from today’s event as directed. You will be automatically entered into a free prize draw to win the flights.

The new Economy Comfort zone offers passengers up to 10 cm more legroom and allows them to recline twice as far as a standard economy seat. The nominal fee for an Economy Comfort seat ranges from EUR 80 to EUR 150 for a one-way trip, depending on the distance covered and seats can be reserved via the ‘Manage My Booking’ tab on www.klm.com up to 90 days before departure.


PHOTO: http://twitpic.com/13ksgo

PICTURED: An impressed crowd of Manchester Airport travellers sees Ramana defy gravity with his gliding act, which showcases KLM’s new Economy Comfort zone product


For more information on KLM call Samantha Darlaston at Consolidated PR on 020 7781 2300 or email klm@consolidatedpr.com.




Published on: 16/02/2010 14:57:31